Xakari
Overview
Xakari is an emerging AI-powered social fitness and wellness platform. Unlike traditional fitness apps that rely on manual logging, Xakari utilizes voice, camera technology, and real-time AI coaching to create an interactive training experience. It bridges the gap between a digital tool and a human personal trainer, fostering a "Social Fitness" environment where community meetups and AI-driven insights coexist.
- Year
- 2025
- Role
- Art Director
- Services
- Brand Design
About the project
Goal
As the Art Director for Xakari, I was responsible for defining and overseeing the visual trajectory of a next-generation AI fitness platform. My role sat at the intersection of technology and human movement, ensuring that a complex AI-driven product felt accessible, premium, and community-focused.
