Porsche
Overview
A conceptual design project focused on visual communication and brand messaging. I explored different ways to integrate text and imagery for Porsche, ultimately delivering a poster that emphasizes the brand's legacy of speed and elegance through sophisticated typography and intentional use of negative space.
- Year
- 2024
- Role
- Poster Series
- Services
- Typography
- Visual Hierarchy
- Brand Messaging
About the project
Goal
This project was an intensive study in Visual Hierarchy and Brand Tone. Working with the Porsche identity, I was tasked with implementing various messaging strategies to determine the most effective way to communicate "Performance" and "Luxury" simultaneously.
